Gary Brown, a columnist from upstate New York, does a nice job of pointing out the absurdity of some of the press releases that come around this season. Now, I'm all for marketing during the back-to-school season, but it's not necessary to make these outlandish claims as to why your product is a back-to-school must-have.
Love it, for example, when Gary points out the "computer cable organizer" trying to position themselves asa B2S must-have. C'mon guys! Backpack? Yes. New school shoes?Check. But computer cable organizers? Pretty sure I need those (or not) equally in February and May asI do in August.
Between squeezing in some late beach runs and getting the supplies we do actually need, I think my computer wires may remain a helpless tangle for at least a few more weeks.