Back-to-School Starts When?
Wednesday, July 9th, 2008Kind of reminds me of Hallmark inventing new holidays to sell more cards, but… Staples has decided that yesterday was the “official start of the back-to-school shopping season.”
What I really love is the idea that some carefully-calculated calculus went into the decision on the date. Kind of cracks me up. It’s as good a date as any other, but I could have, you could have (and I’m sure Staples did) pick that date without 20 years of shopping trends data and interviews with parents nationwide.
Either way, it leads to a good question: when does the shopping mind-set start for you? We’re still 7 weeks away for my kids (and still away on vacation — which feels like the end of last school year, not the beginning of new), so I’m not there yet.
Are you?
