Too Cool for School?
Here's yet another sign that "back to school" is big business: limited-edition Nike sneakers with designs inspired by school supplies
, released just as students are headed back to class. Kids can pick from three different styles, each with the image of a schoolhouse or school bus bearing the Nike swoosh. My favorite is the black and white shoe that resembles a composition notebook, but maybe you'd prefer the bright-blue and orange of an Elmer's glue bottle or the distinctive green and gold of a box of Crayola crayons.
Sneaker aficionados have gone gaga over the shoes, but education bloggers are mixed. On the Biz of Knowledge, Bill Belew questions the cool factor of wearing "crayon shoes"
to school. But Alexander Russo of This Week in Education thinks the shoes have a good shot with kids, or at the very least with their parents.
One online store sells the back-to-school sneakers for $85 to $120, but on eBay, bids for the composition book shoe have already topped $160. This leaves me wondering just who the target market for these shoes is, schoolkids or the grownups in their lives?