I know the two biggest reasons: 1) Schools need the money more than ever; and 2) there's almost a race to beat the other fundraisers that will be dipping into parents' pockets, but I still think a bit of patience is warranted. Wow me. Get me (and the kids) to love school. Impress us with your commitment to education and our families and kids. Make me love you. And then ask me for my $10! Not vice versa.