Effective June 1, 2007
Information Collection and Use
School Family Media collects or may collect information from our users at several different points on our website. School Family Media is the sole owner of the information collected on this site. We will not sell, share, or rent this information to others in ways other than as disclosed in this statement.
School Family Media may deposit cookies on users' hard drives. A cookie is a piece of data stored on the user's hard drive containing information about the user. By setting a cookie on our site, a user may be able to enjoy an improved user experience on the site. Users who reject the cookie may still use SchoolFamily.com, but they may be limited in some areas of our site.
Cookies can also enable us to track and target the interests of our users to enhance their experience. Some of the information about how our users experience our site, such as page views and specific pages visited, is logged by a third-party software program using cookies and Web beacons. Web beacons help us understand information such as what browsers our users have so that we are able to develop our site to best support our users.
You can opt-out of cookie placement at the browser level (see tools or options in your browser) or you can use the NAI Opt-out Tool.
We use IP addresses to analyze trends, administer the site, track users' movements, and gather broad demographic information for aggregate use. IP addresses are not linked to personally identifiable information.
We will share aggregated demographic information with our partners and sponsors. This is not linked to any personal information that can identify any individual person.
We use third-party vendors to provide services on the website, such as sending email messages to opted-in Web users. The information that a user submits on the site will be provided to our vendor on a confidential basis for the sole purpose of delivering communications to users who have 'opted in' to receive them.
We may, however, release information provided by a user to the extent it is required to be disclosed pursuant to a valid order or requirement of a governmental agency or court.
During the opt-in process on our website, users are asked for permissions for School Family Media to share your email address and other provided demographic information with carefully selected partners and advertisers. If you’ve provided that permission, then your email address and similar demographic information may be provided to those partners for their use in communicating with you. More often, School Family Media will deliver those carefully selected messages to you on behalf of School Family Media partners.
This website contains links to other sites. Please be aware that School Family Media is not responsible for the privacy practices of these other sites. We encourage our users to be aware of when they leave our site and to read the privacy statements of each and every website that collects personally identifiable information. This privacy statement applies solely to information collected by this website.
If a user wishes to subscribe to our newsletter or other email services, we may ask for contact information such as name and email address. This information is used to contact the user about the services on our site for which they have expressed interest. It is optional for the user to provide demographic information (such as number of children in your family) but encouraged so that we can provide more personalized service.
From time to time, School Family Media may email our newsletter subscribers a request to complete user surveys and/or information about events that we believe are of interest. This may include promotions from a related third-party sponsor.
Users who no longer wish to receive our newsletters or other communications can unsubscribe using the tools provided in every email message we send or by emailing
From time to time, we request information from users and newsletter subscribers via surveys. Participation in these surveys is voluntary and the user therefore has a choice whether to disclose this information. Information requested may include contact information (such as name and shipping address) and demographic information (such as ZIP code, grade level of children). Contact information may be used to notify winners and award prizes. Survey information will be used for purposes of monitoring or improving the use and satisfaction of this site.
Tell a Friend
If users elect to use our referral service for informing a friend about our site, we ask them for the friend's name and email address. School Family Media will automatically send the friend a one-time email inviting them to visit the site. School Family Media stores this information for the sole purpose of sending this one-time email. The friend may contact School Family Media at
This website takes commercially reasonable precautions to protect our users' information. When users submit sensitive information via the website, School Family Media uses commercially reasonable efforts to protect their information both online and offline.
At this time, the SchoolFamily.com website does not ask for what is typically considered sensitive information (social security numbers, credit card numbers). In the future, should the site offer services requiring the transmission of such data, that information will be encrypted and protected with encryption software called SSL. While on a secure page, such as our order form, the lock icon on the bottom of Web browsers such as Netscape Navigator and Microsoft Internet Explorer becomes locked, as opposed to unlocked, or open. To learn more about SSL, go to http://www.openssl.org.
While we will use SSL encryption to protect sensitive information online, we will use commercially reasonable efforts to protect user information offline, as well. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) will be granted access to sensitive personal or financial information.
If you have any questions about the security of our website, you can send an email to
Correction/Updating Personal Information
If a user's personally identifiable information changes or if a user no longer desires our service, we will endeavor to provide a way to correct, update, or remove that user's personal data provided to us.
Notification of Changes
A Notice About Our Advertisers
School Family Media may offer contests, sweepstakes, and promotions that are sponsored by third-party advertisers or sponsors. These third parties may obtain personally identifiable information that visitors voluntarily submit to participate in the activity. School Family Media does not control use of information by third parties.
A Notice About External Links
Often, you will find links from SchoolFamily.com to independently owned, controlled, and/or managed websites whose content we believe will be of possible interest and value to our visitors. Additionally, you'll see links from advertisers, sponsors, and other partners that may use School Family Media’s corporate logo, the SchoolFamily.com website, or PTO Today’s Back2School branding as part of a cobranding agreement.
In many cases, these links represent cooperative projects or mutual links established with the organizations connected with these sites. We don't control the content of these links. These other sites may send you their own cookies, collect data, or solicit personal information. While we identify sponsor and advertiser areas of our websites, we do not control these cookies or the content of these third parties.
School Family Media has partnered with other companies to provide certain services. In some cases, you may see School Family Media’s logo on another company's site.
We specifically recommend that parents or teachers monitor any new sites before children connect to them.
The SchoolFamily.com website provides multiple opportunities for users to provide feedback and comments through common Internet tools such as blogs, feedback boxes, and message boards. Please remember that any information that is disclosed in these areas becomes public information. Consequently, you should exercise caution when deciding to disclose your personal information.
Our Commitment to Children's Privacy
Protecting the privacy of young children is especially important. For that reason, School Family Media does not knowingly collect or maintain personal information through the website from persons younger than 13 years of age, and no part of our website is directed to persons younger than 13. If you are younger than 13 years of age, then please do not use or access the website at any time or in any manner. If School Family Media learns that personally identifiable information of persons younger than 13 years of age has been collected through the website without verified parental consent, then School Family Media will take the appropriate steps to delete this information.