Sponsorship Opportunities

Reach millions of parents of school-age children.

The School Family Media - Marketing Solutions Group focuses on helping your brand take advantage of the entire breadth of School Family Media properties including SchoolFamily.com, Back2School, School Family Nights, and more.

See our online media kit.

Since 2003 (our company was then known simply as PTO Today, Inc.), we’ve been connecting leading consumer marketers with parents of school-age children through our unmatched connection with school parent-teacher groups (PTOs and PTAs) and our unique ability to build custom, grass-roots marketing solutions with national scale, including:

Back2School
Back2School is the only category-exclusive, turnkey, integrated marketing program reaching enthusiastic moms (and dads) at a time of year when they are most engaged—back-to-school.

Learn more about becoming a Back2School sponsor – check out our online media kit.

Back2School Program Sponsors

School Family Nights & Parent Education Nights
School Family Nights and Parent Education Nights enable consumer brands to connect in a deep and meaningful way with parents and families with school-age children through sponsorship of school community and family involvement events.

Sampling Programs
Influential PTO/PTA leaders opt in to put product samples into the hands of other engaged and involved parents.

Custom Programs
Call for details on how we can customize a through-school marketing solution targeted to parents to meet your unique brand goals and marketing objectives.


For more information on advertising on SchoolFamily.com or any of our School Family Media marketing solutions, contact:

John Driscoll, VP Sales and Business Development, 800-644-3561, x202, This e-mail address is being protected from spambots. You need JavaScript enabled to view it
Janis Daly, Director of Sponsorship Sales, 800-644-3561, x212, This e-mail address is being protected from spambots. You need JavaScript enabled to view it