Advertising Opportunities

SchoolFamily.com is the perfect environment for creating a custom online marketing program. Contact us to discuss combining any of our existing assets or creating a unique program just for your brand.

Audience Demographics

  • Women 25-49
  • 89% have kids ages 6-11
  • Average HHI: $78,700
  • 31% have 3+ Kids in HH
  • Geographically dispersed in all Top 100 DMAs

Source: Spring 2007 MRI, Women 18+

Banner Ads – Run of site banners, available in three different sizes, provide maximum visibility. Banner sizes - Leaderboard -728x90, Mobile Leaderboard -320x50, Square - 300x250, Skyscraper -160x600

Sponsored Links – Showcase your marketing or brand message in a text based ad space.

Sponsored Content – Sponsor relevant content and increase your brand awareness and exposure to moms online.

Sponsored Web Page – Promote your brand or marketing message via a custom web page. (Available only to Back2School program sponsors.)

School Family Connection Email Newsletter
Our information packed, bi-weekly email newsletter for parents features expert advice and info on relevant and timely family topics such as health and nutrition, getting good grades and meaningful ways that parents can get involved in their children’s education and school. View sample newsletter.

Add to your online brand exposure with run of site banners in this opt-in newsletter reaching moms with school-age kids. Banner size - 300x250.

For more information on advertising on SchoolFamily.com or any of our School Family Media marketing solutions contact:

John Driscoll, VP Sales and Business Development, 800-644-3561, x202, This email address is being protected from spambots. You need JavaScript enabled to view it.

Advertisers: Please download our banner advertising mechanical specifications. (Download.pdf)


Do you allow your children to watch TV or play on the computer before doing their homework?

Yes - 31.6%
Sometimes - 25.4%
No - 37.4%

Total votes: 4919
The voting for this poll has ended on: June 25, 2016