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Sometimes adolescent girls can be mean to one another. I am not certain why this happens. My mother always said it was because they are jealous. Perhaps so, but whatever the reason for it, it can really hurt. It especially hurts when girls are already feeling bad about themselves. The most effective way to deal with this type of bullying is with humor. This can be difficult, but with practice at home, your daughter can learn to deal with it.
If the “mean girl” says “OMG, look at those shoes. Can you believe she wears those to school?” within your daughter's earshot, your daughter can respond, “You think these are bad? You should see the ones my mom just bought for me!” This should be said in a friendly way with a smile. The worst thing to do is to look upset. This is what the bully wants to see. If the bully cannot upset her, your daughter is no fun as a target. I tell my students to pretend they are not hurt by it, and if they feel like crying they should go somewhere private.
This sounds easy to do, but it is not. This is why you need to practice with your daughter at home. Ask your daughter what comments the bully is making to her. Together come up with some humorous comebacks. (“Talk to the hand.”— “You think so, too?”— “I thought it seemed crazy, too! My sister talked me into it.”) Then, practice the lines. You say the bully’s comments and get her to practice what and how to say her response. If she has been through it several times at home, it is easier to actually do it when under duress at school.
There are other forms of bullying that need a different response, but humor is a great way to deal with hurtful comments. If the bullying is more serious, coach your daughter to seek help from trusted adults at school. No child should feel unsafe at school.
You might be interested in reading a related blog, Simple Tips to Help Kids Communicate Better.